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Re:What is the optimal lead life-span? (1 viewing) (1) Guests
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TOPIC: Re:What is the optimal lead life-span?
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iSMToday (Admin)
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What is the optimal lead life-span? 2 Years, 11 Months ago Karma: 1  
This another great question that receives different opinions _base_d on the dealer environment. Share your experience and insight as to what works best for your particular situation.
 
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AJOwens2000 (User)
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Re:What is the optimal lead life-span? 2 Years, 1 Month ago Karma: 0  
Like everything else it varies - We work it hard from receipt through the first month and then keep in contact depending on what (if any) info we get back from the customer. Never give up - I've sold 2 customers this month that I've worked for over 6 months.
 
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Tiny Malone (User)
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Re:What is the optimal lead life-span? 1 Year, 10 Months ago Karma: 0  
I have noticed that New Car Leads are very different from Used Car leads. New car leads have a much longer life cycle. New Car leads typically buy within 72 hours....or they go dormant until around 80 days have passed. They they are alive for around 15 days...and then seem to die off. Used car leads seem to have a much shorter life span. I find that they are hot live for about 4 days. After that the success ratio drops off quickly.
 
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smith (User)
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Re:What is the optimal lead life-span? 1 Year, 10 Months ago Karma: 0  
Notebook batteries are a common topic of discussion, and the vast majority of questions about them deal with prolonging their lives.

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