The company focuses on training Internet departments within the dealership facility. The training initially runs for five days, with follow up visits every 30 days.

Training sessions are held in a classroom setting, where the foundation, operating structure, and guidelines are put into place. Time is spent investigating what is holding the department back, and creating strategies that turn emails into calls, and calls into appointments and sales.

Trainers teach by example, allowing Internet sales people to observe live calls being made. One-on-one instruction builds on individual salesperson strengths.