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Source: iMedia Connection: Autos
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Tuesday, 29 May 2007 |
 In-text advertising is a powerful technique for helping your brand break through the in-market clutter, and it's not nearly as complicated as you might think. The competitiveness in the automotive marketplace continues to grow, and considering the 61 new launches slated for 2007, this year will no doubt prove to be another year of marketers looking for the next silver bullet in their marketing mix. Become the first one to add a comment | Views: 953
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Source: ClickZ: Kate Kaye
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Thursday, 10 May 2007 |
 Auto advertising growth overall is slowing, but a new report shows auto manufacturers, franchises, dealers and private sellers will continue to increase online spending, projected to go beyond $4.2 billion by 2011. The Borrell Associates report, released yesterday, shows video and paid search advertising will attract 76 percent of local online dollars from auto advertisers by 2012. Print newspapers, magazines and direct mail are among the media expected to bear the brunt of the online auto ad shift.Become the first one to add a comment | Views: 1030 |
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Source: iMedia Connection: Michael Leis
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Monday, 07 May 2007 |
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In today's accepted sales cycle, prospective car buyers shimmy their way from educational portal sites to brand sites, eventually landing at local dealer sites when they are ready to make a buy. Take a step back, and look at how the content breaks down into two pieces: 1) Information from auto brands 2) Information from education-based automotive sites. Become the first one to add a comment | Views: 1019 |
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Source: PR Newswire
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Tuesday, 20 March 2007 |
 Luxury SUV Shoppers Want Comfort and Performance, While Non-Luxury SUV Considerers Look for Fuel Efficiency and Reliability. IRVINE, Calif., March 20 /PRNewswire/ -- Kelley Blue Book (http://www.kbb.com/) and Kelley Blue Book Marketing Research's latest report series, Become the first one to add a comment | Views: 1151 |
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Source: iMedia Connection
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Monday, 19 March 2007 |
 Jumpstart Automotive Media's CEO outlines an option to help dealerships keep up with the changing face of new-media marketing while remaining focused on their core business. As the auto market continues to slump, it has never been more imperative for dealers to find and influence as many in-market car buyers as possible. At the same time, the audience of in-market buyers has become a moving target, far more complex to hit than at any time in history. Become the first one to add a comment | Views: 1099 |
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Source: Digital Dealer
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Thursday, 08 March 2007 |
 The 2007 AAISP Digital Dealer Conference & Exposition is sold out. The event, set for March 12 - 15, 2007 at the Marriott Airport Hotel in Nashville, TN, includes more than 30 industry speakers and over 50 sessions covering sales, Web sites, search engine practices and phone skills. It drew such an overwhelming respose that registration now has been shut down.Become the first one to add a comment | Views: 1008 |
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