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New study reveals auto dealers are also rapidly adopting other Web 2.0 capabilities, including online reviews and social media. PRINCETON, N.J., March 10 /PRNewswire/ -- Web 2.0 advertising tactics and technologies are gaining traction among auto dealers, becoming an integral element of the marketing mix. Fifty-nine percent of auto dealers say they plan to use Internet video on their own Web sites during the next 12 months, up from the current 33 percent, according to a new study by The Kelsey Group, the leading provider of research, data and strategic analysis on local media, small-business advertising, mobile and vertical market advertising. During this same 12-month period, the percentage of auto dealers using customer ratings and reviews will rise from 29 to 43, and the percentage using social networking sites will rise from 15 to 33.
SANTA MONICA, Calif.--(BUSINESS WIRE)--Inside Line, Edmunds' high-speed online car magazine, today announced the launch of a compelling new interactive feature: Car Stock Exchange (CSX). Players simply sign up for a free CSX account, receive $1,000,000 in virtual CSX money, then "purchase" stocks for car models based on expectations of how well the cars will sell during their first six months at dealerships. Players are encouraged to buy and sell stocks as they hear auto industry news and read reviews of the vehicles that shift their expectations. Edmunds’ CarSpace.com also features online discussions relevant to the game.
Dealer Text Solutions (DTS) released its Service Manager application, the first phase of its revolutionary mobile messaging manager™ (m3) on February 9th, 2008 as part of the National Automobile Dealers Association (NADA) conference in San Francisco.
Company Highlights New-Vehicle Information, Analysis and kbb.com as No. 1 Site among New-Vehicle Buyers. IRVINE, Calif., Feb. 26 /PRNewswire/ -- Kelley Blue Book, The Trusted Resource(R) and the most-visited new-vehicle shopping site, is once again an official sponsor of press days and the media center at the 2008 New York International Auto Show on March 19-20 at the Jacob Javits Convention Center in New York City. 
Zibe.com delivers dealer branded inventory presentations to online car shoppers in a content rich marketplace proven to convert visitors to leads and drive local shoppers to your showroom. Las Vegas, NV, February 20, 2008 – eBizAutos (- Auto News - Marketing
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