The Spirit of Determination: Troy Aikman Ford

At Troy Aikman Ford, our goal is to continuously improve our people, process and culture. As general manager, it is my job to ensure that we enforce Troy Aikman’s spirit - the will to win, and the will to succeed.

When I was hired in the summer of 2005 as the general manager, I had some big shoes to fill and some high expectations to meet. Troy Aikman had always maintained a positive image throughout his career, and it was very important that his dealership maintain that same image.

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