Breaking Down the Barriers of the Automotive Internet

Autobytel CEO Jim Riesenbach On New Frontiers in Search

In March 1995, Autobytel.com went live as the first online car-buying site. At the time, dealers had concerns about sharing what was, until then, closely guarded pricing information or, worse, being shut out of the vehicle distribution process altogether. But what was good for the consumer ultimately proved to be good for the dealer — and the rise of the automotive Internet paved the way for unprecedented sales and a world of new, low-cost dealership marketing opportunities.

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