New Leads Automotive Internet News Fresh Lead AutoSuccess June 2007 Edition | AutoSuccess June 2007 Edition |
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Autobytel CEO Jim Riesenbach On New Frontiers in Search In March 1995, Autobytel.com went live as the first online car-buying site. At the time, dealers had concerns about sharing what was, until then, closely guarded pricing information or, worse, being shut out of the vehicle distribution process altogether. But what was good for the consumer ultimately proved to be good for the dealer — and the rise of the automotive Internet paved the way for unprecedented sales and a world of new, low-cost dealership marketing opportunities.
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Breaking Down the Barriers of the Automotive InternetFresh Leads
| Dealer Marketing Magazine - December Edition |
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So, now that you have a Website, what comes next? With Internet technology moving from zero to 60 in what seems like nanoseconds, you know your dealership needs to keep pace—or risk falling behind. Online solutions that worked well for you in the past may need to be re-evaluated and, in some cases, upgraded.
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