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Dealer Marketing Magazine - December Edition

Source: Tamara Seymour

Beyond A Great Website: The Ever-Changing World Of Online Retailing

So, now that you have a Website, what comes next? With Internet technology moving from zero to 60 in what seems like nanoseconds, you know your dealership needs to keep pace—or risk falling behind. Online solutions that worked well for you in the past may need to be re-evaluated and, in some cases, upgraded.

Fortunately you don’t have to go it alone. A rising number of Internet-savvy companies have entered the scene in recent years—companies that are dedicated to helping you sell your products and services online. They’ve invested millions of dollars in cutting-edge Internet technology so you don’t have to. What’s more, they’re making online marketing easier and more seamless by streamlining processes and offering comprehensive packages. And they’re making partnering more affordable by helping you bring in quality leads that become real customers at a lower cost per sale than TV, radio, direct mail, or newspaper advertising.

Want to make 2006 the best year ever for your dealership’s Internet business? Start by reviewing your Website and online marketing efforts through year-end 2005. Identify your strengths and weaknesses. Then start focusing on how you can best maximize your Internet investment in the coming year. To get you geared up for success in 2006, we offer six goals to help you make the most of your online strategies.

Read The Full Issue Here.

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Fresh Leads

AutoSucess April 2007 Edition

Troy Aikman: AutoSuccess April 07 The Spirit of Determination: Troy Aikman Ford

At Troy Aikman Ford, our goal is to continuously improve our people, process and culture. As general manager, it is my job to ensure that we enforce Troy Aikman’s spirit - the will to win, and the will to succeed.

When I was hired in the summer of 2005 as the general manager, I had some big shoes to fill and some high expectations to meet. Troy Aikman had always maintained a positive image throughout his career, and it was very important that his dealership maintain that same image.

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