ATLANTA, July 31 /PRNewswire/ -- AutoTrader Publishing, the nation's No. 1 automotive classified magazine company launched a new publication dedicated to vehicles that get 30 miles per gallon (mpg) or more. AutoTrader Green will be the first publication focusing exclusively on fuel-efficient vehicles. The new magazine will also include editorial content such as informational articles about different types of fuel-efficient cars and trucks, including Alternative-Fuel Automobiles (AFAs) such as hybrids.

The recent spike in gasoline prices and an increasing concern for the environment has dramatically accelerated consumer interest in fuel-efficient vehicles. Fuel-efficient models that get 30-plus mpg are on the market now more than ever before. Hybrid sales are up 30 percent from last year, while overall new-car sales are down 8 percent. And the estimated 28 million new drivers who will enter the market in the next five years are more concerned about the environment than any generation before them.

"The new AutoTrader Green magazine provides consumers in the community with the only local mechanism to view hundreds of fuel-efficient vehicles at once," said AutoTrader Publishing President Richard Jamin. "It's a win for dealers because our product immediately increases public awareness of their fuel-efficient inventory, which means more traffic on their lots. Most importantly, it's a win for the environment, and we're proud to be able to satisfy the growing demand for information about these vehicles and
access to them."

Demand for fuel-efficient vehicles such as hybrids is greater in the United States than anywhere else in the world. In the first three months of 2007, more than 434,000 AFAs were sold nationwide. By the year 2011, 854,000 hybrids are expected to be zipping along U.S. roads. And according to data from Manheim, the world's largest provider of auto remarketing services, resale of hybrids continues to enjoy strong and steady growth (up 53 percent from January to May, 2007).

"The new AutoTrader Green magazine fits perfectly in our portfolio of niche products to consumers, such as Truck Trader, Collector Car Trader, Corvette Trader and many more," said Jamin. "It also fits into our strategy of connecting consumers with dealers in innovative ways that allow us to remain the leader in the field."

About AutoTrader Publishing
AutoTrader Publishing is a leading producer of classified automotive advertising publications. A wholly-owned subsidiary of Cox Auto Trader, the company publishes 341 automobile and light truck titles for a total circulation of 3.5 million per week. AutoTrader Publishing is also a premier provider of online consumer information, garnering 4.2 million unique visitors per month through its companion Web site, AutoExtra.com. AutoTrader Publishing and parent-company Cox Auto Trader are wholly-owned subsidiaries of Atlanta- based Cox Enterprises Inc., one of the nation's leading media companies and providers of automotive services.

SOURCE: PRNewswire

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