The new dynamic window label highlights help reinforce consumer confidence in used vehicles and speed up the decision making process. Used car shoppers can instantly find out important details such as ownership history, including Carfax 1-Owner cars, whether the vehicle qualifies for the Carfax Buyback Guarantee and if no accidents or structural/frame damage have been reported to Carfax, just to name a few.

"This new venture is a natural extension of an already highly successful relationship with Carfax," said Glen Garvin, General Manager of Dealer Specialties. "The inclusion of vehicle history data on window stickers is a perfect merger of our respective industry strengths, which benefit both dealers and consumers. What makes this venture so significant is that the specific information about the vehicle's history will be displayed on the window sticker at the vehicle."

Labels can be generated by Dealer Specialties right on the lot, once dealers run a Carfax Vehicle History Report for their inventory.

"We believe vehicle history information should be readily available anywhere people shop for used cars," said Larry Gamache, communications director at Carfax. "Dealer Specialties' extensive dealer client base ensures that more used car shoppers will have this information up front in the buying process, right on the car itself. These dynamic window labels significantly enhance buyer confidence and ultimately make a positive impact on the dealers' bottom line."

Auto dealers already see unique advantages for their business using the new labels. "This is a sticker we would use on all of our vehicles because it creates talking points for salespeople, which helps the presentation and helps customers with the selection process," said Paul Golias, Used Parts Manager, Greensboro Crown Honda.

About Dealer Specialties
Dealer Specialties, a division of Dominion Enterprises, is the nation's leading provider of vehicle data collection, image generation, window labeling services and inventory management and marketing. Providing both on-the-lot services and in-house solutions, Dealer Specialties' has the industry's largest Internet distribution channel with more than 1,600 partners including GetAuto.com, Cars.com, eBay Motors, Overstock.com, Google Base, AutoTrader.com, The Cobalt Group, Manheim and more.

Nearly 10,000 dealerships rely on Dealer Specialties to help manage and market their vehicle inventory. Dealer Specialties is a designated supplier of certified window stickers for General Motors, Acura, Honda, Toyota and Lexus; is a Value Added Reseller for the National Automotive Dealers Association; and has built a network of more than 800 of the most knowledgeable and responsive service representatives in the USA. Dealer Specialties partners with sister companies AutoBase, @utoRevenue, DataCube, DataOne Software, Dealerskins, Interactive Financial Marketing Group, SelectQu and XIGroup to provide dealerships with a more comprehensive and complete solution. For more information on Dealer Specialties, visit www.dealerspecialties.com.

For information on Dealer Specialties online vehicle research and shopping resource, GetAuto.com, go to www.getauto.com. GetAuto.com is the most frequently updated free leads online consumer resource in the industry with access to high quality photos, videos and accurate vehicle information provided by one resource.

About Dominion Enterprises
Dominion Enterprises, headquartered in Norfolk, Va., is a leading media and information services company serving employment, real estate, automotive, recreation and industrial markets in the United States. The company operates a variety of technology businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services including Advanced Access, PowerSports Network, and Dealer Specialties. The company has more than 500 paid and free magazine titles such as The Employment Guide, For Rent, Harmon Homes, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of over 5 million, and more than 40 market-leading Web sites such as EmploymentGuide.com, ForRent.com, Homes.com, and TraderOnline.com, reaching more than 8 million unique monthly visitors. The company has more than 7,200 employees nationwide and 2006 annual revenue of more than $850 million. For more information, visit DominionEnterprises.com.

About Carfax (www.carfax.com)
Millions of used car buyers and sellers each year rely on Carfax, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports™ provide valuable information that helps used car buyers and sellers make better decisions. Free Carfax Vehicle History Reports are instantly available with vehicles listed in nearly every online marketplace by Carfax-subscribing dealers. For more information, ask your dealer or visit www.carfax.com.

SOURCE: Dealer Specialties

---

Recommend this article...

Only registered users can write comments.
Please login or register.