Developed with Internet media giants MySpace and Match.com in mind, CarTango gives female buyers a community-based, social network to utilize when shopping for a vehicle. CarTango helps women shop for vehicles in a friendly, non-confrontational community by providing revolutionary shopping tools like the CarSoul Mate survey, a lifestyle survey that helps women determine their perfect vehicle match, and the personal shopping page, a MySpace-type page that enables the user to post vehicles they’re interested in and communicate with dealerships anonymously. In addition, CarTango will continue to shop and generate vehicle result even when the buyer is offline, creating a 24 hour shopping experience for the user.

“Research shows women influence about 80% of all vehicle purchases, and account for about half of the vehicles sold in the U.S., so they represent an incredibly influential group of buyers,” said Daniel Osborne, President and CEO of CarTango. “Our goal is to provide a site that meets the needs of female car shoppers, while helping dealerships reach and sell to the female market through a non-confrontational medium, ultimately winning the sale.”

CarTango breaks the mold of traditional third-party lead providers by enabling dealerships to be pro-active in their lead generating activities. Dealerships using CarTango will receive highly qualified leads by employing the many tools available to communicate with female prospects, the most unique of which being the Let’s Tango feature.  When a CarTango buyer invites a dealership to “tango”, the dealer is alerted through notification on their buyer dance card, enabling the dealer to open that buyer’s personal shopping page. Once on the personal shopping page, the dealer is able see what other vehicles she is looking at and where else she is shopping. This wealth of knowledge will enable the dealer to close more sales.

“We expect the closing ratio of CarTango leads to be 3 to 5 times than higher than leads generated from other third party sites, due to the amount of information the dealership learns about the buyer through her personal shopping page, and the funnel effect we are creating,” said Osborne.

Additional tools include a message center where the consumer can chat with friends and dealers about the vehicles she is considering, as well as a research section and additional community-based interaction tools.

CarTango is live today and dealerships can download their digital dance card now at www.cartango.com.

About CarTango

CarTango is the first female-focused matchmaking service between vehicle buyers and sellers.  Offering a revolutionary suite of online tools for vehicle research, inventory searches, interactive communication, multimedia vehicle presentations, and real-time purchase negotiations, CarTango is helping create a new twist to an old dance. Visit www.cartango.com for more information.

Media Contact:
Laurie Halter
Charisma! Communications
503-245-3140
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SOURCE: Charisma! Communications

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