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Search-Engine Management Service Offered By Cars.com

Source: NADA Autoexec Online

Search-Engine Management Service Offered By Cars.com

Dealers' best leads come from their own Web sites, but only 3 percent of today's car shoppers start at a dealer site, says Cars.com. To boost that number, the company's CPC Logic division has introduced a search-engine management service.

CPC Logic will tailor search-engine campaigns to fit dealers' budgets, helping them select and bid on the most effective key words for their stores, create ad copy, track traffic, and monitor billing with the search engines. It can also give dealers reports on key-word return on investment.

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Digital Dealer May Edition 2007

Jeff Kershner - Internet Sales Manager - Mercedes Benz of Hagerstown

Jeff Kershner, Internet sales manager, is doing a lot of things right to attract buyers and turn Internet leads into sales. A passion for new Internet trends, like blogs, online social networks, viral marketing and search engine optimization, coupled with a solid belief in essential business practices like prompt follow-up on leads, has led Kershner to build a growing Internet business for the dealership.

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