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AutoSucess November Edition

Source: Rob Pearson
New, Fully Intergrated Technology is Key to More Sales and Higher Grosses The following four dealerships have one thing in common: they use an Internet-based, fully integrated, front-end software system. In the interviews below, they describe some of the ways that using one system to handle the entire sales process helps them sell more vehicles and satisfy more customers.

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Fresh Leads

AutoSucess March 2007 Edition

Behind Every Great Product - A Great Partnership

How Cobalt`s Scott Mathews & John Holt Harnessed the Power of Internet Search Marketing for Dealers

An Interview by Brian Ankney
Every month brings another dozen or so articles focused on the growth of online advertising and the struggles of newspapers. John Holt co-founded The Cobalt Group in anticipation of these headlines – well over a decade ago. Today, Cobalt is widely acknowledged as the leading provider of online marketing products and services to the automotive industry. Credit this to Holt’s vision, yes, but there are other factors at work, as we learned when we spoke to Holt and Scott Mathews, head of Cobalt’s Applications Division.

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