"As more and more dealerships choose to manage their own inventory, the need for a hybrid inventory management solution that provides both full and self-service options has emerged," said Jock Pereira, managing director, DataOne Software. "With iMarketAuto, dealers can continue to take advantage of their full-service solution while realizing the benefits of in-house inventory management and control."

Using a flexible and automated process, iMarketAuto captures data from on-the-lot service companies such as Dealer Specialties, Dealerskins, XiGroup, Homenet, CDMdata, etc. The information is then broken down, scrubbed, cleaned and rebuilt as an iMarketAuto inventory file with Data-Whitening, a new iMarketAuto feature. The inventory can then be managed from the iMarketAuto console, where dealers can change prices, add and remove vehicles, add seller notes, upload additional photos and print window stickers. Once updated, the inventory is available for broadcasting to online destinations.

IMarketAuto can be used to enhance the inventory listings of national automotive groups who want one clean interface to work with while retaining multiple on-the-lot inventory companies to take photos and print window stickers.

The software supports files in any format including XML, cumulative or single inventory types and contains the intelligence to map and clean hundreds of common and not-so-common inventory data points.

"We've already deployed iMarketAuto with Data-Whitening to hundreds of dealerships nationwide. These are auto retailers who want to continue to use their on-the-lot vendor, but at the same time, want greater control over their inventory," notes Pereira. "It's the first solution to bridge the gap between the full and self-service needs of dealers."

Visit DataOne Software at the February 2008 NADA Convention and Expo in San Francisco, California, Dominion Enterprises Booth #5343N.

About DataOne Software
DataOne Software, a division of Dominion Enterprises, was founded in 1999 to provide core technology solutions to auto dealers nationwide. Today, DataOne Software provides services to nationally ranked top 100 auto dealer stores and groups, and supports many of the top dealer service providers with tools and data services. DataOne Software also provides data services to most segments of the automotive industry including Auto Portals, Insurance, Transportation and Newspaper and Print as well as many state and municipal agencies. For more information contact DataOne Software Sales at 877.438.8467, email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or visit www.DataOneSoftware.com .

About Dominion Enterprises
Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment, and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit www.DominionEnterprises.com.

Contact:

Jock Pereira
DataOne Software
978-927-8385

SOURCE: DataOne Software

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