| Dealer Text Solutions launches m3, the first text messaging service for dealers |
 Dealer Text Solutions (DTS) released its Service Manager application, the first phase of its revolutionary mobile messaging manager™ (m3) on February 9th, 2008 as part of the National Automobile Dealers Association (NADA) conference in San Francisco.
m3 is a web-based application that enables dealers to exchange text messages with guests, alerting them of scheduled maintenance needs, appointments, service status updates and targeted promotions. The Service Manager application focuses on increasing the efficiency of service operations while providing a higher level of customer service. Text messaging and mobile communications is the future of Customer Relationship Management. The US has more mobile subscribers (252 million) than email users (215 million) and by 2010 there are projected to be 296 million mobile subscribers - over 95% market penetration - making it the most ubiquitous channel of communication. Nearly everyone has a mobile device they carry with them everywhere. Text messaging is fast becoming the preferred method of communication for the mobile generation with 48% of all subscribers becoming regular text users in 2007. Nearly 30 billion text messages are sent per month in the US and the volume is doubling every year. The immediacy and visibility of text messaging provides dealers the ability to attract and retain guests at a significantly lower cost than traditional marketing methods such as email, voicemail and direct mail. It reduces overhead by streamlining the service and parts operations and business development center. Service managers spend too much time trying to reach guests with updates, returning messages and gaining approvals. Guests frequently can’t reach their service manager on the phone and and do not want a voice interruption during their workday or at home in the evening. DTS was founded in 2006 in response to the growing need for a text messaging solution for automobile dears. M3 is the first mobile application built for CRM and not traditional mobile marketing. M3 easily integrates into your current DMS and within days you can add text messaging to your communications arsenal. "Everyone has a mobile phone," said Chuck Balkin, co-founder of DTS, "And they always have their phone with them. Text messaging has an immediacy and visibility that no other form of communication can offer at a fraction of the cost of the alternatives." With m3 Service Manager, guests opt-in to the Common Short Code REPAIR (737247) to receive alerts on their vehicles' service needs and status updates. Service managers can send alerts and reminders, while guests can text back questions and approvals. m3 handles all the communication necessary from the appointment reminder the day before to the final alert that the vehicle is ready for pick-up and saves a record of the work approval. About DTS DTS is a start-up based in San Francisco, CA. The founders are small business marketing and dot com veterans most recently engaged in the automotive advertising industry. DTS is privately financed. Dealer Text Solutions            Views: 1117
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