"RBM is one of those dealer groups that is always on a continued quest to enhance the customer's experience. With new and used inventory being managed using MyDealerLot's active RFID for vehicle management, the next clear direction was to enhance service customers using RFID technology," said George Cresto, Founder & President MyDealerLot. "MyDealerLot's new Service Drive Concierge with flat screen monitors provides automated customer reception, process measurement, and even automated assurance that the customer's vehicle has passed through the car wash."

"Customers taking delivery of their vehicles at RBM know that our dedication to customer excellence is just starting. MyDealerLot's RFID vehicle management technologies such as the Service Drive Concierge have been designed to build a personalized greeting experience and enhance service drive loyalty through automated process measurement and control," said Randy Powell, General Manager, RBM of Atlanta-North.

MyDealerLot V3.0 and with real-time mapping integration are available today. Service Drive Concierge will be available for general release on June 1, 2008.

About MyDealerLot

MyDealerLot provides innovative real time RFID / RTLS based inventory management solutions for automotive dealers, auctions, and yard management organizations. MyDealerLot's RTLS (Real Time Location System) provides an 'always-on' instant physical vehicle inventory. MyDealerLot also assists dealerships in service drive management, key tracking, and floor plan auditing. Visit www.mydealerlot.com or call 1-888-MDL-RFID (1-888-635-7343) for more information.

About EIS

Founded in 2003, Electronic Inventory Solutions, Inc. (EIS) is an IT solutions company providing item-level radio frequency identification (RFID) systems to high value market niches. EIS designs and manufacture hardware, develops software and integrates RFID components from to provide complete end to end high-value solutions.
Visit www.rfid-sys.com or call 877-486-3272 for more information.

About RBM of Atlanta

RBM of Atlanta has been Atlanta's Mercedes-Benz Connection since 1964. We are one of the oldest and largest Mercedes-Benz dealers in the Southeast. When customers come to RBM, they discover a "family" environment that can't be found anywhere else. That family feeling extends from our management to our employees to the customer, and it keeps RBM employees as well as RBM customers loyal for many years. RBM of Atlanta-North brings all of these attributes to a 2nd location serving the North Atlanta area.

CONTACT:
MyDealerLot
Phil Rocheteau
404-452-3433

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