Search Engine Marketing for Dealers

Search engine marketing - “SEM” - is a new buzz term in the auto industry, and it’s one that dealers should pay attention to.  If done well, SEM provides an extremely efficient and cost-effective way for dealers to acquire new customers.

In addition, as with third party sales leads, you can measure the performance of your SEM program, and make adjustments to maximize your ROI. Customer acquisition costs with SEM are also comparable to third party leads, in the range of $150 - $250 per vehicle sold. This is a far cry from the cost of traditional advertising, which averages around $550 per sale. Part I of this article includes the basics on how your dealership can benefit from search engine marketing. Look for dealer case studies and more on SEM in upcoming issues.

Read The Full Article Here

---