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Dealix Newsetter - November Edition | Dealix Newsetter - November Edition |
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| Source: Cobalt/Dealix Search Marketing Team | |
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In addition, as with third party sales leads, you can measure the performance of your SEM program, and make adjustments to maximize your ROI. Customer acquisition costs with SEM are also comparable to third party leads, in the range of $150 - $250 per vehicle sold. This is a far cry from the cost of traditional advertising, which averages around $550 per sale. Part I of this article includes the basics on how your dealership can benefit from search engine marketing. Look for dealer case studies and more on SEM in upcoming issues.
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| AutoSuccess May 2007 Edition |
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Three Dealers Who Are Hitting the Ball Out of the Park with Their Pre-Owned Sales You probably don’t need anyone to tell you that the Internet can help your used vehicle business - in this day and age, it’s pretty much a given. But finding the most effective way to use your Internet investment to sell more used cars in your particular market may not be so straightforward.
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