The partnership enables CarTango.com to contribute female-focused vehicle buying tools, helpful tips and advice, and educational information to DivineCaroline.com, with the goal of empowering women throughout the car buying process and helping them find their perfect vehicle match. In addition to helping women navigate the car shopping process, the partnership will connect CarTango’s female-friendly auto dealers with a diverse and growing pool of female consumers.

Created as a way for women to reach out, express themselves, and connect with other women, DivineCaroline.com is a powerful and growing platform whose content is contributed by users, RGM editors, and over 200 content partners. Intelligent women with numerous responsibilities who count on the exchange of opinions and ideas with other women, as well as the website’s vetted information, to help them make lifestyle decisions. Information and car buying tips from CarTango are a perfect fit for DivineCaroline, offering women easy access to valuable vehicle shopping information and connections to female-friendly dealerships.

CarTango is dedicated to providing a fun, non-confrontational environment for women looking to purchase a vehicle. By providing interactive tools – like the Car Soulmate Survey to help women find their perfect vehicle match, and a personal page where women can post vehicles they are considering and solicit feedback from family and friends – and helpful tips on working with dealers, securing financing, and much more, CarTango takes the hassle out of the car buying process and puts women firmly in the driver’s seat with all the information they need to make an informed purchase.

“Our partnership with RGM represents our ongoing commitment to giving women the information, tips, and advice they need to make the most intelligent vehicle buying decisions,” says Dan Osborne, CEO, CarTango. “The RGM model of women writing for women, offering opinions and sharing stories, is a perfect fit for CarTango. Our goal is to make shopping for a car fun and exciting for women, instead of a dreaded activity, and to that end we will offer the tools they need, encourage them to share their vehicle stories and shopping ideas, and connect them with female-friendly dealers. The result will be an extremely positive online experience that results in the perfect vehicle match.”

About CarTango

CarTango, Inc. operates CarTango.com, the internet’s first website specifically designed to help women find their perfect automotive match, at the best possible price and without the hassle. The revolutionary new site empowers women by providing them with a non-threatening arena where they maintain control from research to purchase. CarTango.com is comprised of a suite of indispensable tools designed to help women navigate and manage the entire car shopping process; accurately determine which vehicle best suits their needs and personality; locate the perfect car via a database of new and used inventory listings; anonymously communicate with dealers about vehicles they have for sale; and when ready, invite dealerships to compete for their business. Currently, more than 25,000 new and used car dealerships promote over 750,000 vehicles on CarTango.com. Visit www.cartango.com for more information.

About DivineCaroline.com

Launched in February 2007, www.DivineCaroline.com is a place where women come together to express themselves, find answers and share life through storytelling. Part of Real Girls Media Network (RGM), a leading network for women and girls online, DivineCaroline.com celebrates the sensibilities of women and their affinity for sharing and connecting. By enabling everyday women to easily submit – and automatically publish – their stories alongside professional content, DivineCaroline empowers women to share their wisdom and connect with others in an online community.

About Real Girls Media Network

Real Girls Media Network, Inc., a digital network created for women, by women, is a San Francisco-based, privately held company backed by 3i and Walden Ventures. DivineCaroline™ and RGM™ are trademarks of Real Girls Media Network, Inc. More information is available at www.realgirlsmedia.com.

Contact:
Charisma! Communications
Laurie Halter, 503-245-3140
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