"One of the most challenging aspects that dealers face when shopping for a new website vendor is that they don't know what kind of return they can expect from their most important and effective marketing investment," said Mark Bonfigli, president and CEO of Dealer.com. "With the launch of this unique technology, we are the only Internet marketing vendor that discloses this invaluable information that takes the guesswork out of dealers' investments."

"Dealer.com offers this tool with confidence because we have looked at industry statistics and know that our products deliver the most total lead and phone calls, which is the number one thing dealers need to be focused on in buying an Internet marketing platform," said Dean Evans, chief marketing officer of Dealer.com. "We want dealers to see those numbers that will translate into sales up front, as the majority of our competitors' salespeople can't provide this type of information until after the site goes live."

Dealership website traffic varies considerably based on a number of factors, including how well the site is search engine optimized, organic customer demand, market trends, other offline advertising, time of year, geographical location and more. Likewise, conversion rates of visitors into leads varies based on how well the site is designed and how diligent the dealerships are in updating content and inventory and using back end tools to boost site performance. The Live Visitor Lead Calculator gives a 30-day rolling average based on calculations of direct visitors to more than 5,000 Dealer.com sites and those generated from search engine results. They do not include the higher numbers a dealer can reasonably expect to achieve by adding a paid search program to their Internet marketing initiatives. Lead counts include both form submissions and phone lead estimates.

The Live Visitor Lead Calculator can be accessed at Dealer.com's redesigned website, www.dealer.com. The new website was built using the advanced Web 2.0 platform that provides dealers with an interactive experience and showcases the high quality of rich media that Dealer.com incorporates into its website designs. Dealers can also glimpse inside the cutting edge corporate culture at Dealer.com and review detailed information on all of Dealer.com's products and services.

About Dealer.com

Founded in Burlington, VT in 1997, Dealer.com is the leading provider of online marketing solutions to the automotive industry. Dealer.com offers award-winning SmartSites™ website design incorporating dynamic video; user-friendly lead management tools; the best in search engine advertising and unparalleled metrics and web analytics. Excellent customer service, innovative training and proven results are just a few of the reasons why more of the top 100 dealer groups use Dealer.com than any other vendor. For the last several years, dealerships across the country have voted for Dealer.com as the best website provider, resulting in the company being awarded gold and platinum in Auto Dealer Monthly's Dealers' Choice Awards.

Dealer.com's suite of online marketing solutions is the only set of tools that effectively creates a 360O view of auto dealers' online and traditional marketing investments and results. Dealers are easily able to track spending and determine which activities are leading to the highest return on investment, allowing them to streamline advertising and marketing efforts into targeted activities that increase sales and improve the bottom line.

For more information, please visit www.dealer.com or call 888-894-8989.

Contact:
Holly Forsberg
Dealer.com
http://www.dealer.com
602-680-8960
hforsberg @ carterwestpr.com

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