“This new tool will help online used car shoppers navigate through various vehicles so they can begin to narrow down their choices,” said Ann Yauger, director of carmax.com. “Using this new technology, the Vehicle Recommendation Tool makes it easier for used car shoppers on carmax.com to find the car or truck that best fits their needs. It could even suggest a vehicle they had not previously considered.”

The Vehicle Recommendation Tool can be used by shoppers looking to include fuel-efficient used cars in their list of possibilities. Fuel economy is one of the criteria consumers can use to build their lists in addition to other important criteria, such as vehicle type, usage, year and price.

To access the used car online Vehicle Recommendation Tool follow these steps:

1. Visit http://www.carmax.com, click the research tab.
2. Click on Vehicle Recommendation Tool and answer the questions based on personal preferences.
3. Click the Recommendations button and watch your personalized recommendations display with comprehensive vehicle information and photos.
4. Begin searching the CarMax inventory for availability of recommended used cars.

The CarMax used car online recommendation tool was developed by the creators of MyProductAdvisor.com, a service which provides unbiased product recommendations based on individual preferences. “Our core business was founded in the consumer automotive industry,” said Dick Smallwood, CEO of Market Insight Corporation. “We are proud to enhance the selection process for CarMax shoppers.”

The CarMax website can be used to research information on vehicles of various makes and models. Online shoppers can search the company’s extensive inventory of new and used cars. The website showcases vehicles with multiple photos, a no-haggle price, and information on features, options, fuel economy and customer reviews. Visits to carmax.com continue to increase and approximately 70 percent of in-store customers visit the website before coming to the store.

About CarMax

CarMax, a FORTUNE 500 company and one of the FORTUNE 2008 “100 Best Companies to Work For,” is the nation’s largest retailer of used cars. Headquartered in Richmond, Va., CarMax currently operates 98 used car superstores in 46 markets. The CarMax consumer offer provides our customers the opportunity to shop for vehicles the way they shop for items at other national retailers, and it is structured around four customer benefits: low, no-haggle prices; a broad selection; high quality vehicles; and customer-friendly service. During the twelve months ended February 29, 2008, the company retailed 377,244 used vehicles and sold 222,406 wholesale vehicles at its in-store auctions. For more information, access the CarMax website at http://www.carmax.com.

About Market Insight Corporation

Market Insight Corporation utilizes active, in-market shoppers, to reveal consumer preference trends and prepare qualified consumers. This is accomplished through the company’s consumer facing web site, MyProductAdvisor.com. The intelligence created by Market Insight is used by Fortune 500 Enterprise Companies as a primary source and guide for creating product offerings that meet consumer demand. The prepared consumers from MyProductAdvisor.com can be matched to retailers and merchants to fulfill buyer demand. Market Insight is founded and managed by recognized industry executives; and is headquartered in Palo Alto, California, USA. www.marketinginsightcorp.com.

Contact: 

CarMax, Inc.
Trina Lee
Public Relations Director
804-747-0422, ext. 4197
or
Chris Wilmore
Assistant Public Relations Manager, New Media
804-747-0422, ext. 4773

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