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AutoUSA Sets New Edmunds.com Premier Dealer Program Enrollment Benchmark | AutoUSA Sets New Edmunds.com Premier Dealer Program Enrollment Benchmark |
"We're a big supporter of the Edmunds.com Premier Dealer Program, and have actively promoted it to our dealer clients because of the results we've seen," said Phil DuPree, president of AutoUSA. "It increases a dealer's online presence and puts them in the spotlight on one of the most popular automotive sites in the industry." The Edmunds.com Premier Dealer Program was developed to help drive more in-market auto buyers to a dealer's Web site with increased visibility and positioning on the Edmunds.com Web site. Dealers receive exclusive lead territories, top placement in Edmunds' Dealer Locator, dealer-branded advertisements throughout Edmunds.com, custom-designed dealer PDP program Web pages and Edmunds.com dealer endorsement messages. AutoUSA was the first Edmunds.com partner to offer the Premier Dealer Program, which was launched in 2006. Since then, AutoUSA's program participants have consistently reported increases in lead quality and closing ratios as a result of the additional Edmunds.com Web site exposure, and the portal's popularity as a trusted source for vehicle reports, research, articles and comparisons. "AutoUSA has been a fantastic Edmunds.com Premier Dealer Program partner," said Sean Peoples, executive director of business development for Edmunds.com, Inc. "Because they really understand how to help dealers realize the full benefits of the program, their success in promoting it is no surprise." Edmunds.com is one of the leading online resources for automotive information. Over 15 million consumers visit the site each month to shop for a vehicle. For more information on the Edmunds.com Premier Dealer Program, call AutoUSA at 800-243-9935. About AutoUSA (www.AutoUSA.com): AutoUSA, Inc., is headquartered in Fort Lauderdale, Florida, and a subsidiary of AutoNation, Inc. (NYSE: AN), the largest retail automotive company in the United States. AutoUSA is an independent third-party provider of leads to more than 4,000 dealerships. The company has built its success on a combination of advanced web-based technology and a network that includes the country's most well respected online automotive resources, including Edmunds.com, Kelley Blue Book, MSN Autos, Yahoo! Autos, America Online, NADA Analytical Services Group, AutoVantage.com, AutoNation.com and AutoUSA.com. The vast majority of Ward's Top 100 eDealers use AutoUSA. More information is available online at http://www.AutoUSA.com. Contact: Views: 825
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| Digital Dealer May Edition 2007 |
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Jeff Kershner, Internet sales manager, is doing a lot of things right to attract buyers and turn Internet leads into sales. A passion for new Internet trends, like blogs, online social networks, viral marketing and search engine optimization, coupled with a solid belief in essential business practices like prompt follow-up on leads, has led Kershner to build a growing Internet business for the dealership.
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