Callbright began providing call management services to Sonic Automotive dealerships seven years ago and remains an attractive partner for Sonic Automotive because of its proven track record of supplying cutting-edge technology and award-winning levels of proactive dealer support. The integration of Callbright with Sonic's CRM/lead management software to gain additional efficiencies gives Sonic the edge they need to successfully compete in today's industry.

Jim Wright, vice president of sales for Callbright, commented, "Callbright is very pleased to extend our relationship with Sonic Automotive. Our partnership, which began in 2001, has continued to grow and the longevity of our relationship has enabled us to fine tune our service, support, training and integration with the Sonic group of dealers.

"Sonic corporate takes call management at each dealership very seriously. They do it right and 'inspect what they expect' all the way to the level of monthly Callbright conference calls and report cards for each dealership." Wright continues, "We are proud to provide them with the sales and service metrics necessary to make business decisions that maximize their profitability."

About Callbright

Callbright provides complete, real-time telephone communication management via Web-based tools to help businesses optimize marketing investments and enhance customer relationships. Callbright clients can track advertising effectiveness through telephone responses, record and monitor inbound calls, track outbound calls, and send broadcast messages. Additionally, training features provided through Callbright help establish accountability and improve the performance of personnel, leading to increased profitability.

About Sonic

Sonic Automotive, Inc. is among the largest automotive retailers in the United States. Sonic Automotive operates 169 dealership franchises, representing 38 different brands of cars and light trucks at 135 locations in 15 states. These dealerships provide comprehensive services, including sales of both new and used cars and light trucks, sales of replacement parts, performance of vehicle maintenance, warranty, paint and collision repair services, and arrangement of extended warranty contracts, financing and insurance for the company's customers.

SOURCE: Callbright

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