Chrome Construct allows automakers to access unbiased, accurate and timely content about their vehicles and their competitors’ vehicles, and to create comprehensive consumer-facing vehicle presentations, with the option of customization to highlight the best features of their products.

In Nissan’s case, Chrome was able to quickly develop a customized solution that performs side-by-side vehicle comparisons spanning hundreds of features and technical specifications, automatically selecting and presenting the advantages of Nissan’s vehicles relative to other brands chosen by the consumer.

“We are pleased to provide Nissan with this new functionality, which can be very helpful in increasing consumer interest and driving sales in the current challenging environment,” said Pete Batten, general manager of Chrome Systems. “Chrome’s ability to create this solution from the ground up, integrate it with the existing web site, and host it on a turnkey basis enabled Nissan to dramatically reduce its time-to-market with the upgraded site.”

About Chrome (www.chrome.com)

Chrome provides vehicle content, software, technology and services to deliver enterprise solutions to all segments of the automotive industry. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook®, and since 1986 has collected, analyzed and enhanced “raw” automotive data from all manufacturers. Chrome Systems Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company (Nasdaq: TRAK).

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the benefits of Chrome Construct and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include: including selling additional products and services to existing and new customers; Chrome’s success in expanding its customer base and product and service offerings; and other risks listed in the DealerTrack’s reports filed with the SEC, including its 2007 Form 10-K. These filings can be found on DealerTrack’s website at www.dealertrack.com and the SEC’s website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.

Contact:
Chrome Systems
Sylvie Peterson, 503-963-6369
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or
RF|Binder Partners
Stephanie Lowenthal, 212-994-7619
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