iSM Today | Automotive Internet Sales Resource - AutoSucess March 2007 Edition

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AutoSucess March 2007 Edition

Behind Every Great Product - A Great Partnership

How Cobalt`s Scott Mathews & John Holt Harnessed the Power of Internet Search Marketing for Dealers

An Interview by Brian Ankney
Every month brings another dozen or so articles focused on the growth of online advertising and the struggles of newspapers. John Holt co-founded The Cobalt Group in anticipation of these headlines – well over a decade ago. Today, Cobalt is widely acknowledged as the leading provider of online marketing products and services to the automotive industry. Credit this to Holt’s vision, yes, but there are other factors at work, as we learned when we spoke to Holt and Scott Mathews, head of Cobalt’s Applications Division.

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Dealer Marketing Magazine - December Edition

Beyond A Great Website: The Ever-Changing World Of Online Retailing

So, now that you have a Website, what comes next? With Internet technology moving from zero to 60 in what seems like nanoseconds, you know your dealership needs to keep pace—or risk falling behind. Online solutions that worked well for you in the past may need to be re-evaluated and, in some cases, upgraded.